![]() They play a primary role in attracting and retaining high-value customers to a casino property. ![]() IntroductionĬasino hosts are an integral part of a casino's marketing machinery. We discuss key attributes of a successful host and ponder upon their future in the contemporary marketplace. Though hosts perform a critical role in customer acquisition and retention-particularly in the high-end segment-of late, their authority and stature within the casino establishment seem to be waning. Over the years, a lot has been written about the role and ethics of casino hosts.
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